Started as freelance digital marketing manager to lead the digital transformation of MarCom department and continued as Head of Marketing & ext. Communication. Switched from freelance to full time contract after 12/18.
SaaS start-up with 4 FTE’s inside vtbKultuur. Rebuild cloud solution for event organizers built on Ginger and Teamleader CRM. Increased website visitors x20. Reported to Chairman vtbKultuur.
Advice the CMO on new SaaS cloud Marketing Automation Platform and integration with CRM
Analysis of development of the SaaS “Digital News Room” in the cloud and Digital Asset Management platform
In charge of marketing in Belgium, 4 FTE’s and MarCom budget. Arval is a leading car leasing company. New Product Development on SaaS “Driver app”, electrification, B2C offer via BNP Paribas Fortis bank….
Key position between the CEO (Michel De Coster), the founder of the SaaS marketing platform start-up and customers (Proximus, BNP Paribas Fortis,..). Worldwide G-T-M, CX, personas, value prop. Member of MT.
Developed the European G-T-M strategy for TCL Lighting including portfolio, pricing, value proposition, marketing & communication plan, positioning, DIY FMCG channel strategy, business development,...
Started up Tristar office in Belgium after acquiring Topcom. Defined sales & marketing channels and strategy for 4 major product SDA FMCG categories. Managed 7 FTE’s and integration of Topcom in Tristar. Reported to the CEO.
In charge of worldwide rebranding & repositioning of the FMCG product range. Managed 4 Product Managers and team of 7 in MarCom. Prepared Topcom for takeover together with sole shareholder Korys (Colruyt family).
Sinds juni 2010 actief als freelance interim manager in marketing. No-nonsense. ROI, performance en data driven product approach. Marketing strategie, budget planning & management. Marketing mix gericht op lead generation, conversion en growth. New product development van ideation tot go-to-market, innovatie, marktonderzoek, product lanceringen, customer experience, channel management, launch events, beurzen. Sales & marketing alignment, change, marketing automation/CRM, community management, brand building, employer branding... Heb je specifieke vragen of noden in verband met marketing in de meest brede zin van het woord dan help ik je graag, Referenties: https://www.linkedin.com/in/wimmeulders/details/recommendations/?detailScreenTabIndex=2
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